
From likes to loyal hires: Using social media to build a strong employer brand
Social media today is more than just a way to stay connected. It’s a critical business tool. Especially
A carefully crafted Employer Value Proposition enables organizations to attract the most suitable candidates, retain them over longer duration, and align teams with the organizational purpose and values. Ultimately, leading to better business outcomes.

Social media today is more than just a way to stay connected. It’s a critical business tool. Especially

An Employer Value Proposition (popularly known as EVP) strategically presents the value that an employer offers in exchange

A crucial first step in building the employer value proposition (EVP) is understanding employee needs. It helps in