A crucial first step in building the employer value proposition (EVP) is understanding employee needs. It helps in identifying your unique employer value, as the EVP components often revolve around the needs of the organization’s key employee segments. 

Here we segregate employee needs based on the Maslow’s hierarchy of human needs. They do not necessarily follow the linear progression. Employees may prioritize different needs at different times considering their current life stage, individual preferences, socio-economic background and such other factors.